In 1975, the Patel Brothers embarked on a journey that would redefine detergent manufacturing in India. With the launch of AMAR and GOPI, they introduced brands that quickly gained recognition across the nation. Their vision laid the foundation for an enduring legacy in the cleaning industry. Building upon this strong foundation, Mr. Laljibhai Patel and Mr. Jagjivanbhai Patel took a significant step forward in 1992 by establishing a state-of-the-art detergent manufacturing plant in Sanand. Their unwavering commitment to quality and innovation set the stage for the next generation to take the business to new heights.

The baton was passed to Mr. Ramesh Patel, Mr. Mittal Patel, and Mr. Chintal Patel, who embraced the challenge of expansion with a forward-thinking approach. At a time when detergent was synonymous with the traditional blue bar, they revolutionized the market by introducing one of the first white detergent bars—a bold move that redefined consumer expectations.

This spirit of innovation led to the birth of Saras Brand in 2004. Inspired by the purity of the Saras bird, known for its white elegance, the brand became a symbol of superior quality and reliability. Saras quickly gained a reputation for offering high-quality detergents in generous quantities at an affordable price, making it a trusted name in households across India.

Driven by customer trust and an ever-growing market presence, Saras continued to evolve. Recognizing the changing needs of modern consumers, the company introduced Saras Aqua Matic Liquid Detergent, specially designed for washing machines. Expanding its product portfolio further, Saras ventured into home hygiene solutions with Toilet Cleaner and Bathroom Cleaner, ensuring a comprehensive approach to cleanliness and sanitation.

Today, Saras stands as a testament to decades of dedication, innovation, and unwavering trust. With a commitment to quality and an eye on the future, the brand continues to grow, bringing superior cleaning solutions to homes across India. more...hide